MBA – Marketing Management
Deepen your understanding of consumer behavior, get fluent in the language of brands and buyers, and get ready to lead tomorrow’s brand revolutions with an MBA in Marketing Management at Indira University!
Study Mode
Full Time
Duration
2 Years
Commencement Month
July 2026
Assessment
Semester
Location
Indira University, Tathawade, Pune
Overview
The Master of Business Administration (MBA) in Marketing Management is a strategically designed program that offers an in-depth exploration of modern marketing concepts, consumer behavior, and brand management. It builds a strong foundation in key areas such as market research, advertising, digital marketing, and strategic brand management. With a curriculum that balances analytical thinking and creative problem-solving, students learn to decode market patterns, design impactful campaigns, and craft compelling brand narratives. The course encourages students to engage with real-world business challenges, equipping them with the skills to thrive in fast-paced, customer-centric industries.
As Indira School of Business Pune MBA program progresses, it delves into specialized areas like international marketing, retail analysis, customer relationship management, and integrated communication strategies. These modules are tailored to help students analyze consumer insights, manage brand equity, and develop sustainable marketing solutions. From building product strategies to leveraging digital platforms, the course ensures a 360-degree understanding of the marketing landscape. The MBA in Marketing Management empowers students to lead with creativity, backed by data and strategy.
Why pursue an MBA - Marketing Management with Indira University?
Testimonials
Nikhil Singh,
Deputy Manager, ICICI Bank , Batch: 2020-22
I pursued my PDGM in Marketing from ISBS PGDM, Pune and my experience was quite well pleased with the upshot of the academics in here. Faculties in PGDM were industry skilled, quite resourceful and determined to impart qualitative and in-depth knowledge thanks to all my professors helping to get better placements and a rewarding career.
When I started on my PGDM Program in 2020, I was hoping that my degree would provide me with the credentials and business acumen to someday become corporate ready. I have to say that my management program gave me a lot more than I expected. Thanks #ISBS PGDM
Ayushi Shah,
Customer Associate, Neilsen IQ
The two years I spent there were nothing short of transformative. The institute provided me with unparalleled exposure, whether it was participating in cultural events, hosting programs, networking with industry experts, or preparing for placements.
It was here that I discovered my true potential by stepping out of my comfort zone and embracing every opportunity that came my way. I landed a job in a company I never thought of. Reflecting on my time at Indira, I can confidently say it was an amazing experience
Shweta Pathak,
Associate Consultant-Business Analyst, Infosys
What I loved the most about my college experience was the vibrant and diverse comity of students and faculty. The interactions and friendships I formed enriched my learning journey and provided a supportive environment for personal and academic growth.
Additionally, the opportunities for extracurricular activities, cultural events, and leadership development made my college experience memorable and fulfilling.
Learning Experiences
At Indira University, the MBA program goes beyond traditional academics, offering an immersive learning experience tailored to industry needs. The curriculum seamlessly integrates theoretical concepts with practical applications, allowing students to work on live projects, participate in internships, and tackle entrepreneurial challenges.
Under the guidance of experienced faculty and industry experts, students develop both technical and soft skills, equipping them to excel in the dynamic global business environment. We provide a platform for innovation, growth, and learning, helping students build a solid foundation for a successful and fulfilling career.
Curriculum
| Semester-1 | ||
|---|---|---|
| Nature of the Course | Course Title | Credit |
| Mandatory Major | Accounting for Business Decisions | 2 |
| Mandatory Major | OB&HRM | 2 |
| Mandatory Major | Operation & Supply Chain Management | 2 |
| Mandatory Major | Marketing Management | 2 |
| Mandatory Major | Business Analytics Foundation | 2 |
| Mandatory Major | Managerial Economics | 2 |
| Mandatory Major | Legal & Business Environment | 2 |
| Mandatory Major | Aptitude Proficiency I | 1 |
| Mandatory Major | Business Communication Skills | 1 |
| IU | Decoding AI | 1 |
| IU | Indian Knowledge System | 2 |
| IU | SOUL | 1 |
| Generic Elective | Foundation of Organization Management OR | 1 |
| Generic Elective | Tools for Business Management | |
| Generic Elective | Business Ethics OR | 1 |
| Generic Elective | Entrepreneurship Development | |
| Total | 22 | |
| Semester-2 | ||
|---|---|---|
| Nature of the Course | Course Title | Credit |
| Research Method | Business Research Methods | 3 |
| Mandatory Major | Financial Management | 2 |
| Mandatory Major | International Business Environment | 2 |
| Mandatory Major | Aptitude Proficiency II | 1 |
| IU | Essentials of Sustainability | 2 |
| Field Project | Field Project (Specialization Core 1) | 3 |
| Mandatory Major | Sales and Channel Management | 3 |
| Mandatory Major | Product and Brand Management | 3 |
| Mandatory Major | Integrated Marketing Communications | 3 |
| Mandatory Major | Consumer Behavior | 3 |
| Major Elective | Digital Marketing | 2 |
| Major Elective | Retail Marketing | |
| Minor | Marketing of Financial Services | 2 |
| Minor | Customer Relationship Management | |
| Total | 29 | |
| Semester-3 | ||
|---|---|---|
| Nature of the Course | Course Title | Credit |
| Mandatory Major | Strategic Management | 3 |
| Mandatory Major | Decision Science | 3 |
| On the Job Training/Internship | On The Job Training (OJT) | 8 |
| Mandatory Major | Strategic Marketing | 3 |
| Mandatory Major | Services Marketing | 3 |
| Major Elective | Marketing Analytics | 2 |
| Major Elective | Contemporary Market Research | |
| Minor | Business to Business Marketing | 3 |
| Minor | New Age Marketing | 3 |
| Minor | Luxury Marketing | |
| Minor | Marketing of IT& ITES | 2 |
| Minor | Tourism & Hospitality Marketing | |
| Total | 30 | |
| Semester-4 | ||
|---|---|---|
| Nature of the Course | Course Title | Credit |
| Research Project | Research Project | 6 |
| Mandatory Major | Green Marketing | 3 |
| Major Elective | Corporate Communications & Reputation Management | 2 |
| Major Elective | Services Operation Management | 2 |
| Major Elective | Marketing of Emerging Markets and Bottom of the Pyramid | |
| Minor | Retail Analytics | 3 |
| Minor | International Marketing | |
| Minor | Direct Marketing | 3 |
| Minor | Marketing of Non profit organizations | |
| Minor | Rural & Agriculture Marketing | 2 |
| Minor | Event Management | |
| Total | 21 | |
Pedagogy
At Indira University, our academic approach is designed to provide students with practical, real-world experience and deep learning. We utilize the Case Study Method and Role Plays to encourage critical thinking and problem-solving. Workshops, Seminars, and Guest Sessions offer insights from industry experts, while Certifications and MOOCs enhance skill development. Live Projects and Internships bridge the gap between theory and practice. Our Flipped Classroom model promotes active learning, and Peer Learning encourages collaboration. We emphasize Research-Based Learning and offer an Immersion Program for hands-on industry exposure, supported by Collaborative Assignments for teamwork skills.
Key Points:
- Case Study Method
- Role Plays and Simulations
- Workshops, Seminars, Guest Sessions, and Industry Speak
- Certifications
- MOOCs
- Live Projects and Internships
- Flipped Classroom
- Peer Learning
- Research-Based Learning
- Immersion Program
- Collaborative Assignments
Industry Immersion
At the School of Business, industry immersion is not just an activity, it’s a commitment to preparing students for the evolving world of work. Through dynamic and hands-on engagements, students gain exposure to real-time business scenarios, market challenges, and strategic decision-making.
Future Leader Development Program
A transformational journey crafted to shape the business leaders of tomorrow! This program is enriched by the presence of industry stalwarts and thought leaders who bring real-world perspectives into the classroom. Through leadership workshops, strategic simulations, and interactive sessions, students explore the essence of executive presence, strategic thinking, and decision-making under pressure. It’s more than a program, it’s a leadership mindset in motion.
Industry and Company Analysis Initiative
This immersive program brings students closer to the real workings of business ecosystems. Through structured company analysis, sector research, and live case evaluations, students gain a practical understanding of industry trends, strategic responses, and business competitiveness, bridging theory with market realities.
Marketing Excellence Summit
A power-packed event featuring top marketing minds and brand innovators. Students engage in live case discussions, market simulation games, and panel talks that deepen their understanding of customer psychology, digital trends, and brand building.
World Education Congress
Participation in the World Education Congress provides our students and faculty with a global lens on higher education trends, innovation in pedagogy, and evolving expectations of industry-academia collaboration.
World HRD Congress
This is where the HR pulse of the world beats louder. From AI in HR to emotional quotient in leadership, students gain access to future-of-work dialogues, emerging people practices, and global talent trends, all under one roof.
HR Excellence Summit
The summit brings together HR leaders, thinkers, and practitioners for meaningful conversations on employee experience, diversity, equity & inclusion, and organizational development, learning directly from the leaders who shape the people powering today’s workplaces.
Exposure Trips
At Indira University, students participate in industrial visits that offer a blend of learning and enjoyment. These excursions take them to prominent industrial sites and heritage locations, providing first-hand exposure to diverse cultures and industries. Such experiences offer valuable insights that enhance their overall academic journey.
International Business Exposure Program (IBEP) – Dubai, UAE
At the School of Business, we believe that real learning often begins where the classroom ends. The International Business Exposure Program (IBEP) to Dubai is designed to give students firsthand experience of global markets, corporate cultures, and cross-cultural business dynamics.
From industry visits to networking with global professionals, IBEP blends academic excellence with cultural exploration. Students gain deep insights into international trade, logistics, innovation hubs, and business strategy, all while experiencing the vibrant economy and culture of the UAE.
Key Highlights:
- Industry tours of leading multinational companies
- Academic sessions hosted by reputed global universities
- Masterclasses with international experts
- Exposure to business practices in logistics, finance, and retail
- Cultural immersion through heritage visits and city exploration
- Networking opportunities in a global business setting
- Integration of classroom learning with real-world business contexts
National Business Exposure Program (NBEP) – Goa, India
The National Business Exposure Program in Goa is designed to offer students a rich mix of business insight and cultural immersion within the national context. Set against the vibrant backdrop of Goa, this annual journey merges professional learning with personal exploration. From exclusive industry visits to expert sessions and local networking opportunities, NBEP encourages students to develop critical thinking, communication skills, and business acumen while enjoying the dynamic energy of one of India’s most vibrant destinations.
Key Highlights:
- Exclusive industry visits
- Expert-led insights
- Strategic networking
- Cultural exploration
- Beach leisure time
- Practical business skills
- Memorable adventures
Career Opportunities
MBA Marketing professionals develop plans to enhance the sales and revenue of the products and services of a company. Their target is to increase the company’s market share, brand value, customer engagement, etc. They create advertising campaigns, manage pricing, and execute marketing strategies. MBA Marketing managers help businesses to build a strong reputation and grow their customer base.
The career opportunities for Marketing Management MBA students include:
Marketing Manager
Brand Manager
Product Manager
Market Research Analyst
Sales Manager
Advertising Manager
Public Relations Manager
Usage and Revenue Manager
Content Marketing Manager
Social Media Manager
Digital Marketing Manager
Business Development Manager
Media Planner
Customer Relationship Manager
Retail Manager
Apply for MBA - Marketing Management
The application process at Indira University is straightforward and easy to follow. Each step, from filling out the form to final submission, is clearly outlined to provide applicants with a seamless admission experience across all programs.
Minimum 50% aggregate in Graduation (3/4 Year Full-time Bachelor’s Degree) in any stream from a UGC-approved University or equivalent (at least 45% marks, in case of Reserved Class category candidate belonging to Maharashtra State only)
And
A valid, non-zero score in any recognized MBA entrance exam, such as Indira CET (PG), CAT, MAT, XAT, CMAT, ATMA, MAH MBA CET, CUET PG, or any state-level CET.
Our Scholarships
At Indira University, we believe that education must be within everyone’s reach. To support this vision, we offer a variety of scholarships to students experiencing financial difficulties. These scholarships aim to remove economic barriers, allowing talented students to follow their academic dreams without limitations and focus on building their future.
An MBA in Marketing Management is a postgraduate program that shapes you into a strategist who understands markets, moves consumer behaviour, and builds brands that actually matter, combining analytics, creativity, and digital-first marketing leadership to thrive in today’s competitive business landscape.
Yes, an MBA in Marketing is a strong choice if you want a career that blends strategy, creativity, and data. It prepares you for roles where consumer psychology, brand storytelling, and data-driven decision-making directly shape business growth and market leadership.
Absolutely. An MBA in Marketing opens doors to roles where companies actively hunt for talent that can understand consumers, grow brands, and drive revenue. From digital marketing to product strategy, the career pathways are wide and fast-moving.
In India, MBA in Marketing graduates usually start with salaries around ₹6–10 LPA, while top roles in brand strategy, digital marketing, and product growth can climb to ₹18-24 LPA as experience and performance accelerate.
India has several strong MBA in Marketing Management schools. But Indira University’s School of Business stands among the best MBA in Marketing Management colleges in India because of its industry-linked learning, digital-first marketing labs, and strong placement outcomes.
You’re eligible for an MBA in Marketing if you’ve completed a 3–4 year bachelor’s degree with at least 50% marks (45% for Maharashtra reserved categories) and hold a valid non-zero score in exams like Indira CET (PG), CAT, MAT, CMAT, XAT, ATMA, MAH MBA CET, CUET PG, or any State CET.
The scope of an MBA in Marketing Management in India is expanding fast, with opportunities in brand strategy, digital marketing, product management, sales leadership, and market analytics.